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Nice list, I especially like item 5 - do something different. In my experience, this is where many marketers and sales professional fall a bit flat - failing to test messages, offers, guarantees, order of presentation, etc. to improve response.

Something I'd offer for consideration as item 6 - stop fixing problems. When people are concerned about bad times, they often delay fixing things that are broken, preferring instead to save money and repair later. But rarely does someone pass on an opportunity to win more, regardless of how good or bad times are.

In average times, businesses will spend money to save money, but rarely in bad times. Don’t save money, make money. Don’t save time, increase productivity. Don’t reduce the number of rejections, create more response. Our goal is to create opportunity for our customers that otherwise doesn’t exist.

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