« What $1 Million & $1 Trillion Look Like | Main | Recession Sales Management: Reassign Accounts »


Nice list, I especially like item 5 - do something different. In my experience, this is where many marketers and sales professional fall a bit flat - failing to test messages, offers, guarantees, order of presentation, etc. to improve response.

Something I'd offer for consideration as item 6 - stop fixing problems. When people are concerned about bad times, they often delay fixing things that are broken, preferring instead to save money and repair later. But rarely does someone pass on an opportunity to win more, regardless of how good or bad times are.

In average times, businesses will spend money to save money, but rarely in bad times. Don’t save money, make money. Don’t save time, increase productivity. Don’t reduce the number of rejections, create more response. Our goal is to create opportunity for our customers that otherwise doesn’t exist.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)

My Photo

Visit Steve's Web Site