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Steve Martin is the founder of the Heavy Hitter sales training program. The Heavy Hitter Sales philosophy has helped over 100,000 salespeople become top revenue producers at companies including Google, IBM, HP, EMC, Lenovo, Oracle, PayPal, NEC, and McAfee Software. He is the author of critically acclaimed "Heavy Hitter" series of books about enterprise sales strategies for senior salespeople. Visit for further information.

His new book is titled Heavy Hitter IT Sales Strategy: Competitive Insights from 1000+ Interviews with Key Information Technology Decision Makers and Top Technology Salespeople. The book is based upon extensive sales research from the win-loss analysis studies he conducts on behalf of his clients

Heavy Hitter Sales Linguistics: 101 Advanced Sales Call Strategies for Senior Salespeople is the most comprehensive book about "sales linguistics," the revolutionary new field of study about how customers and salespeople use and interpret language during the decision making process.

Heavy Hitter Sales Psychology: How to Penetrate the C-Level Suite and Persuade Company Leaders to Buy is the first book to truly explain what to say and do in meetings with C-Level executives. The book is based upon extensive interviews with over 500 C-level executives.

Heavy Hitter Sales Wisdom: Proven Sales Warfare Strategies, Secrets of Persuasion, and Common-Sense Tips for Success is considered mandatory reading by Selling Power Magazine and Customer Relationship Magazine. Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy is recommended reading by the Harvard Business School and has been featured in Forbes and the Wall Street Journal.

Steve is also the author of The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Based upon the six years he worked at Informix, the book is a Silicon Valley sales, marketing, and executive leadership case study. It chronicles the meteoric rise of Informix Software, how it became a technology giant, and the scandal that ultimately led to its spectacular fall.

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i'm a lifetime student of the human nature of customers while in the process of making complex purchase decisions.