COMING THIS FALL!!!
HEAVY HITTER SALES LINGUISTICS: 101 ADVANCED SALES CALL STRATEGIES FOR SENIOR SALESPEOPLE
The Heavy Hitter series of books for senior salespeople is based upon the marriage of the human nature to the science of sales. I am very excited to announce the newest addition to the series…
Heavy Hitter Sales Linguistics is the first book that truly explains “sales linguistics,” the revolutionary new field of study about how customers and salespeople use and interpret language during the decision making process.
If you are in sales, you make your living by talking. If you were a pilot, you would attend years of flight training school and many hours of simulator training before you were allowed in the cockpit of a jumbo jet. If you were a lawyer, you would intensely study law for several years and have to pass your state’s bar exam to ensure your proficiency. If you are in sales, you need to study language and perfect your use of words because your most important competitive weapon is your mouth!
You must be able to adapt your use of language to a customer’s thought process and personality. You need to understand the process of communication and how it determines the level of rapport that is established between people. Language can be directly linked to a person’s behavior. It can be deciphered to predict the future, determine truthfulness, and used proactively to influence a customer’s thinking or opinions.
Heavy Hitter Sales Linguistics takes the concept of becoming a Heavy Hitter (truly great salesperson) to the next level. This book has been written for senior salespeople, those who have been in the field for five, ten, and fifteen years or more. While it will expose the novice salesperson to entirely new aspects of selling, the ultimate goal of Heavy Hitter Sales Linguistics is to help experienced salespeople expand their influence within their local office, region, sales organization, and company. This requires not only winning more business but also having a methodology to explain to others how and why you win.