Here’s a few of my favorite quotes from Heavy Hitter Sales Psychology: How to Penetrate the C-Level Executive Suite and Convince Company Leaders to Buy:
A smart person knows how something works, a clever person knows how to get something done. --Steve W. Martin
Sales is a process, the process of building a relationship and turning a skeptic into a believer and making a stranger your friend. --Steve W. Martin
While doctors saves lives, teachers build lives, and police officers protect lives, salespeople are on a mission to actually destroy the lives of their enemies. --Steve W. Martin
The victor outsmarts, outhustles, and outwits the losers. --Steve W. Martin
The most important rule in all of sales is “Accurate information is the lifeblood of every deal.” --Steve W. Martin
Although closing a complex enterprise deal may take many months to complete, every deal has a single critical moment where it is one or lost. --Steve W. Martin
All buyers are liars and salespeople are paid to persuade. -- Steve W. Martin
Other Quotes from Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy and The Real Story of Informix Software:
If you would understand anything, observe its beginning and its development. --Aristotle
A victory is twice itself when the achiever brings home full numbers. --William Shakespeare
Luck or tragedy, some people get runs. Then of course there are those who divide it even, good and bad, but we never hear of them. Such a life doesn’t demand attention. Only the people who get the good or bad runs. --John Steinbeck
People naturally fear misfortune and long for good fortune; but if the distinction is carefully studied, misfortune often turns to be good fortune and good fortune to be misfortune. The wise man learns to meet the changing circumstances of life with an equitable spirit, neither elated by success nor depressed by failure. --Buddha
There are only two ways to live your life. One is as though nothing is a miracle; the other is as though everything is a miracle. --Albert Einstein
A few hours of mountain climbing can turn a villain and a saint into two rather equal creatures. --Friedrich Nietzsche
Appearances often are deceiving. --Aesop
Nobody roots for Goliath. --Wilt Chamberlain
These are the six ways of courting defeat—neglect to estimate the enemy’s strength; want of authority; defective training; unjustifiable anger; nonobservance of discipline; failure to use picked men—all of which must be carefully noted by the general who has attained a responsible post. --Sun Tzu
You never really understand a person until you consider things from his point of view . . .’til you climb inside of his skin and walk around in it. --Atticus Finch in Harper Lee’s To Kill a Mockingbird
Whoever wishes to foresee the future must consult the past; for human events ever resemble those of preceding times. This arises from the fact that they are produced by men who ever have been, and ever shall be, animated by the same passions, and thus they necessarily have the same results. --Niccolo Machiavelli
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