Steve W. Martin is the author of critically acclaimed “Heavy Hitter” series of books about enterprise sales strategies for senior salespeople. Heavy Hitter Sales Linguistics: 101 Advanced Sales Call Strategies for Senior Salespeople (2011) is the most comprehensive book about “sales linguistics,” the revolutionary new field of study about how customers and salespeople use and interpret language during the decision making process.Heavy Hitter Sales Psychology: How to Penetrate the C-Level Suite and Persuade Company Leaders to Buy (2009) is the first book to truly explain what to say and do in meetings with C-Level executives. The book is based upon extensive interviews with over 500 C-level executives. Heavy Hitter Sales Wisdom: Proven Sales Warfare Strategies, Secrets of Persuasion, and Common-Sense Tips for Success (2006) is considered mandatory reading by Selling Power Magazine and Customer Relationship Magazine. Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy (2004)is recommended reading by the Harvard Business School and has been featured in Forbes and the Wall Street Journal.
A highly sought-after sales trainer and keynote speaker, Steve is both entertaining and enlightening. He has had the privilege of helping more than 100,000 salespeople become top revenue producers at companies including IBM, AT&T, EMC, Oracle, NEC, McAfee, Cadence and hundreds of companies.
i'm a lifetime student of the human nature of customers while in the process of making complex purchase decisions.